Vitsœ

Contributed by Philip Wood

606 Universal Shelving System

We recently had the pleasure of meeting Mark Adams the owner and CEO of Vitsœ whilst he was in town for the Dieter Rams show Less and More: The Design Ethos of Dieter Rams which recently came to an end at the SFMoMA. A charming man with a steadfast mission of bringing the highly practical and eternally elegant 606 Universal Shelving System to the world. Designed by Dieter Rams for the (now UK based) Vitsœ company in 1960, the 606 is seen by many as a timeless classic which looks as good loaded with objects as it does without. Mark Adams has made it his task to increase efficiency in the production of the shelving, refining systems and bringing the price to within more peoples reach, and for that we are deeply grateful.

See video and more images after the jump

1 1

1 2

1 3

1 5

1 61

2

 

Discovered at Monoscope

One Response to “Vitsœ”

  1. Mark Adams says:

    Thanks, Philip, that is sincerely appreciated.
    Frankly, it’s what gets me out of bed every day: ensuring that we are reaching the people who constantly say “I wish I’d known about Vitsoe sooner”.
    But we sell an invisible product in a quiet way, so it’s a constant challenge…

Comment